Mercado de consumo de roupas na loja “a barateira” em Santana – AP

Abstract

In this article it was mentioned that trade clothing store "The Barateira" is to attract customers and how they are constituted social relations of consumption of low-income people in front of a consumer society, considering that the store "The Barateira "has a catchy name as well, arousing people's curiosity to check the price, quality, service and the differential of the store. Within this context, it is necessary to diagnose a sociological approach in a microanalysis can contribute to a greater analysis, particularly with regard to expectations of a theme which is much discussion. Thus, this paper contributes with regard to the relationship between the entrepreneur and the consumer, since one needs the other. The relations of consumption observed in the shop "The Barateira", for example, the majority are women who usually buy, the payment of "family allowance" from the federal government generates a larger movement in the store, loyalty is also observed, and the price is attractive compared to other stores, and the same product, the demand is higher in parts that give you the price difference, such as underwear, tank tops and towels team.